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New Blogging Strategy

We Get AI to Recommend Your SaaS

With strategic comparison content that makes ChatGPT, Claude, and Perplexity suggest you over competitors

AI

Claude

AI Assistant

Live Demo

Forrester says:

"90% of SaaS buyers use AI to research vendors"

Researching vendors
Creating RFPs
Comparing options
Validating decisions
Finding alternatives
Checking reviews
Analyzing pricing
Evaluating features
Building vendor shortlists
Drafting requirements
Comparing integrations
Reading user reviews
Analyzing ROI
Checking compliance
Evaluating support options
Researching competitors
Researching vendors
Creating RFPs
Comparing options
Validating decisions
Finding alternatives
Checking reviews
Analyzing pricing
Evaluating features
Building vendor shortlists
Drafting requirements
Comparing integrations
Reading user reviews
Analyzing ROI
Checking compliance
Evaluating support options
Researching competitors
Researching vendors
Creating RFPs
Comparing options
Validating decisions
Finding alternatives
Checking reviews
Analyzing pricing
Evaluating features
Building vendor shortlists
Drafting requirements
Comparing integrations
Reading user reviews
Analyzing ROI
Checking compliance
Evaluating support options
Researching competitors
Researching vendors
Creating RFPs
Comparing options
Validating decisions
Finding alternatives
Checking reviews
Analyzing pricing
Evaluating features
Building vendor shortlists
Drafting requirements
Comparing integrations
Reading user reviews
Analyzing ROI
Checking compliance
Evaluating support options
Researching competitors
Researching vendors
Creating RFPs
Comparing options
Validating decisions
Finding alternatives
Checking reviews
Analyzing pricing
Evaluating features
Building vendor shortlists
Drafting requirements
Comparing integrations
Reading user reviews
Analyzing ROI
Checking compliance
Evaluating support options
Researching competitors
Researching vendors
Creating RFPs
Comparing options
Validating decisions
Finding alternatives
Checking reviews
Analyzing pricing
Evaluating features
Building vendor shortlists
Drafting requirements
Testing AI for research
Will adopt next month
Learning prompt techniques
Comparing AI tools
Planning Q1 switch
Convinced by peers
Waiting for approval
Prefers traditional search
Not ready for AI
Skeptical of AI accuracy

Make sure they can discover you

Book Your Strategy Call

What we do for you

Our proven 3-step process gets your SaaS recommended by AI assistants

We Research

Find search terms AI uses to get info

We Create

Write comparison content for your blog

We Optimize

Make sure AI discovers the content

How Mailfloss Started Getting Recommended by Every Major LLM

A small email verification tool is now recommended by ChatGPT, Claude, and Perplexity — even when people search for their competitors. See how we did it with the Comparison Cluster Method.

Recommended 3x by ChatGPT

Featured in competitor searches

Appears in Google's AI Overview

Read Full Case Study →
Mailfloss

+86 / month

AI referrals

Our Portfolio of Comparison Content

We've written 100s of comparison articles for over 40 leading SaaS companies. Each article is strategically written to appear in AI search results.

WordPress VIP

Sitecore vs WordPress VIP

Toggl

Clockify Alternatives

Meilisearch

Elasticsearch vs Typesense

GrowthLoop

Hightouch vs Census

Smallpdf

Adobe vs Foxit

Attribuly

Hyros vs Triple Whale

Uku

Taxdome Review

SalesHood

Seismic vs Highspot

Wooclap

Kahoot vs Mentimeter

Docmosis

Webmerge vs Windward Studios

Scholarcy

Scholarcy vs QuillBot

Benchmark

Moosend vs tinyEmail

Leverly

Unbounce vs Optimizely

Syften

Mention vs Google Alerts

Crowdfire

Buffer vs Metricool

RumbleUp

Peerly vs CallHub

ActiveTrail

Constant Contact vs ActiveCampaign

Breeze

Jira vs Trello

Momen

Bubble vs Softr

Anywhere

ClickUp vs Dubsado

Docsie

ITglue Alternatives

mailfloss

Braze vs Hubspot

Bloom

Honeybook vs Dubsado

BigMailer

Best Newsletter Platforms

Snigel

AdThrive vs AdSense

Daylite

Pipedrive vs Trello

Ayoa

xMind vs MindManager

AlphaSoftware

Honeycode vs Powerapps

Eventzilla

Best Event Management Software

Robbie Richards

Ahrefs vs Semrush

Sessionstack

Hotjar vs FullStory

Nuacom

Ringcentral vs 8x8

Emercury

ActiveCampaign vs Sendlane

Sked Social

Planoly vs Later

WhatConverts

Invoca vs CallRail

StackerHQ

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KMI Learning

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Simple Booth

Best DSLR Photo Booth

ISL Online

TeamViewer vs Anydesk

Maestra

Smile vs Yotpo

Wyng

Klaviyo vs Braze

YCBM

YCBM vs Calendly

Meet the Team Behind Your AI Success

Miha "Mike" Cacic

Miha "Mike" Cacic

Founder and R&D

Creates services, makes automations, wrangles AI, solves problems, leads the business, and daydreams

Anja "Anya" Jazbinsek

Anja "Anya" Jazbinsek

Master of the Web

Keeps content sharp, sites running, pages updated, designs clean, and jumps in when chaos needs a caretaker

Matija "Matt" Laznik

Matija "Matt" Laznik

Head of Operations

Moves Trello cards, sends updates, writes SOPs, manages contractors, handles delivery, and talks a lot

Max "Max" Laznik

Max "Max" Laznik

Business Development

Makes new friends, responds to emails, educates, personalizes strategies, and makes things happen

What SaaS leaders say about us

Sujan Patel

Sujan Patel

Founder, Ramp Ventures

Miha [Versus Vector Founder] is a digital marketing mad scientist. He's a sharp marketer with high energy and lots of ideas. The work he did level up our whole team.

Jonathan Clift

Jonathan Clift

COO, YouCanBookMe

We've commissioned over 200 articles from various SEO & content agencies in the last few years… and they simply aren't driving any conversions. Miha flipped our old strategy on the head. We were skeptical at first but the articles [Versus Vector] team wrote became our top 1% performing pages in weeks!!

Jitesh Patil

Jitesh Patil

SEO & Content Specialist, Toggl

When it comes to SaaS content, nothing converts better than comparative content. And no one creates comparative SaaS content better than the Versus Vector team. The research, structure, and writing are spot on.

Mark Hennings

Mark Hennings

CEO, Simple Booth

These guys are fire 🔥🔥🔥🔥🔥 Hire them to make all your content dreams come true.

David Campbell

David Campbell

CMO, Rightinbox

We've seen our conversions increase by 2250%. Versus Vector completely transformed our blog and optimized it for conversions. [Their] eye for detail is incredible and [they know] exactly how to create a blog that attracts customers. Highly recommend working with [them].

Sam Molony

Sam Molony

Senior Marketing Strategist, Mailshake

I have never seen anyone dive into the data as much as Miha does. He is a marketer that strives to bring a range of new content ideas to the table from a completely different perspective, leaving no details to spare. Miha was a pleasure to work with and someone who I learned a tonne from. If you're looking for someone to level up your content strategy, this guy knows all the tricks.

Lia Parisyan

Lia Parisyan

VP of Content, Insider

Miha is brilliant, organized, considerate, and honest. He is extremely analytical and can grasp complex topics quickly. I have enjoyed working on several projects with him. From AI grant matching platforms to data modernization services, Miha always adds to the conversation and helps you unearth unexpected insight and ideas. If you're content strategy needs some TLC. Work with Miha. He knows what he is doing and will deliver results.

Supreet Tare

Supreet Tare

Founder, AnywhereApp.io

Versus Vector's exceptional SEO skills and expertise delivered remarkable results. The SEO articles they created ranked first page on Google within just a few weeks of going live. Their ability to identify the right keywords and optimize content is unparalleled. I highly recommend Versus Vector to anyone looking to improve their online visibility and drive more leads to their business.

Lucas Wollschlager

Lucas Wollschlager

Marketing Expert, Baremetrics

Versus Vector always deliver actionable, insightful, and value packed content making it a no-brainer to work with them. If you're looking for a content writer or strategist, you'd be crazy to not give them a call.

Frequently Asked Questions

We're a specialized content agency that has been creating comparison content exclusively since 2020. Our team, based in Slovenia, includes content strategists, researchers, and optimization specialists who have developed and refined a unique approach to comparative content over hundreds of projects. What makes us different is our singular focus: while other agencies offer dozens of services, we do one thing exceptionally well: create comparison content that gets your product discovered when prospects are evaluating your competitors. We've worked with many SaaS companies—from single-person startups to enterprises with thousands of employees—and across numerous industries, helping them capture demand at the exact moment prospects are making buying decisions.
Our strategy centers on creating "comparison clusters" - comprehensive sets of articles that ensure your product gets discovered whenever prospects research your competitors. Here's how it works: For each key competitor, we create multiple types of content: • Review pages (e.g., "Competitor Review") - capturing prospects researching a specific tool • Pricing pages (e.g., "Competitor Pricing") - targeting price-conscious buyers • Alternative pages (e.g., "Competitor Alternatives") - reaching prospects already looking to switch • Direct comparisons (e.g., "Competitor vs YourProduct") - for brand-aware prospects • Three-way comparisons (e.g., "CompetitorA vs CompetitorB") - where we smartly include your product The power of this approach is that AI systems (Google's AI Overview, ChatGPT, Perplexity, Claude) now actively search across multiple comparison articles when answering user queries. When you have a cluster of comparisons, AI is more likely to recommend your product even when users aren't explicitly asking for alternatives.
If you're in a truly new category, comparison content might not be the right strategy for you yet. This approach works best when prospects are already searching for solutions and comparing options. However, most companies do have competitors - they might just be: • Indirect competitors solving the same problem differently • Legacy solutions you're disrupting • Manual processes or spreadsheets you're replacing • Adjacent tools that prospects might consider During our initial strategy discussion, we can help identify these comparison opportunities that might not be immediately apparent.
Yes, absolutely. Comparative advertising and content have strong legal protections in most jurisdictions, as long as the comparisons are truthful and substantiated. Our approach is built on honesty and respect: • We acknowledge competitors' strengths where they excel • We base all claims on publicly available information • We focus on factual differences, not subjective criticisms • We position your product as the best fit for your specific ideal customer profile, not as universally superior This honest approach not only keeps you legally safe but actually increases trust and conversion rates. Prospects appreciate balanced comparisons that help them make informed decisions.
All comparison content is published directly on your website, typically in your blog section. This is crucial for several reasons: • You maintain full control over the content • The SEO value accrues to your domain • You can update articles as products evolve • It's cost-effective (no ongoing placement fees) "Won't people be suspicious if comparison content is on our site?" This is a common concern that our data consistently disproves. When someone searches for "ToolA vs ToolB," they're actively looking for help making a decision. They want to hear each vendor's pitch. Our articles acknowledge this reality upfront: "We built our tool for [specific use case], so we're not for everyone. ToolA excels at X, ToolB is great for Y, but if you need Z, here's why we might be your best option." This transparency actually builds trust. Our clients typically see 5-15% conversion rates from comparison traffic to free trials - much higher than typical blog content.
This strategy works best if you have: • Established competitors that prospects are actively researching • A clear differentiation or specific use case where you excel • Resources to publish and maintain blog content It works across industries but is particularly effective for: • B2B SaaS with one or multiple products • Products targeting specific niches or use cases • Companies disrupting established markets The strategy might not be ideal if: • You're in a brand new category with no search volume • Your sales process is entirely enterprise/relationship-based • You have no online presence or ability to publish content • Your differentiation is purely price-based (race to the bottom) The beauty is that you don't need to be perfect to succeed. Even companies with modest domain authority and limited resources can compete by targeting less competitive keywords and focusing on specific niches where they truly excel.
We provide end-to-end creation of comparison content, delivered in a format ready for your team to publish. Our service includes: Research & Strategy: • Comprehensive competitor analysis • Keyword opportunity identification • Comparison cluster planning • Positioning strategy development Content Creation: • Research notes (8,000-20,000 words per company) compiled from knowledge bases, documentation, and public sources • Article writing using our proven frameworks • Balanced comparisons that build trust while highlighting your strengths • Substantiation of all claims with external sources Optimization & Delivery: • SEO optimization (metadata, schema markup) • Images and visual elements • Google Docs or Markdown delivery • Multiple format options for easy publishing Collaboration: • Onboarding call to understand your unique positioning • Slack channel for ongoing communication • Revision rounds if needed • Upload assistance available as add-on
Results timeline varies based on keyword competition: Immediate (1-7 days after publishing): • Low competition keywords • You'll often rank on page 1 immediately • Traffic starts flowing right away Short-term (2-8 weeks): • Medium competition keywords • Google needs time to evaluate and rank the content • AI systems begin including you in responses Medium-term (2-6 months): • High competition keywords • Building authority takes time • Compound effect as cluster grows AI mentions follow their own timeline. They can happen within days of publishing if your content fills a gap in the AI's knowledge, but they increase dramatically once you have complete clusters of five to seven articles per competitor. It's worth remembering that comparison content has exceptional staying power. Articles we created in 2020 are still driving leads today: either through traditional SEO or through AI mentions.
Our process is designed to be simple and efficient. It typically unfolds in four phases: 1. Strategy Development (Before signing): • We analyze your competitive landscape • Identify keyword opportunities • Propose comparison clusters • Calculate potential ROI 2. Pilot Project (Typical starting point): • 3-10 articles to test the approach • 30-45 minute onboarding call to understand your positioning • Delivery within 1-2 weeks • Review results together 3. Ongoing Collaboration: • Slack channel for communication • Weekly ranking updates • Flexible options: sprints, retainers, or project-based 4. Growth & Optimization: • Expand to new competitors • Refresh existing content • Adjust strategy based on data Most clients start with a pilot, then expand to 30+ articles as they see how easy it is to work with us.
We track multiple metrics to ensure you're getting value: Traditional SEO Metrics: • Keyword rankings (position tracking) • Organic traffic to comparison pages • Click-through rates Business Metrics: • Conversion to free trials (typically 5-15%) • Conversion to demos (typically 0.5-2%) • Cost per acquisition vs. other channels AI Visibility: • Mentions in AI overviews (Google) • Recommendations in ChatGPT, Claude, Perplexity • Referral traffic from AI platforms To make this concrete, we help you calculate actual ROI by combining these metrics. We look at the monthly search volume you're capturing, multiply by your conversion rates to trials or demos, factor in your customer lifetime value, and determine your payback period. Most clients see positive ROI within three to six months, with returns multiplying to three to ten times their investment by year two as traffic compounds and rankings improve.
Yes, we leverage state-of-the-art AI models (Claude Opus 4.1, Gemini 2.5 Pro, OpenAI o3) combined with extensive human oversight, personalization, and specialized prompting systems that we've developed. This helps us improve: • Consistency: Our 100,000+ word prompt libraries ensure every article follows proven frameworks • Speed: Deliver in days instead of weeks • Scale: Handle multiple articles simultaneously • Quality: Process 15,000-20,000 words of research per company However, the human element remains crucial in: • Strategic positioning from onboarding calls • Validation of all facts and claims • Quality control and editing • Image selection and optimization • Industry-specific nuancing Our AI-assisted articles often outrank 100% manually written ones. This makes sense as most can't distinguish between our AI-assisted and manually created content in blind comparisons. We're transparent about our methods because the results matter more than the process. Whether written by humans or AI, what matters is that the content ranks, converts, and drives revenue for your business.
Being a successful client requires surprisingly little time investment on your end. The essential commitment: • One onboarding call: 30-45 minutes to discuss positioning • Review articles: 15-30 minutes per batch • Upload content: Or coordinate with whoever handles your blog We handle everything else. The research, writing, optimization, images, metadata. You focus on running your business while we create assets that drive leads month after month, year after year.
We charge a flat fee per article, regardless of the length. We'll avoid mentioning that fee here as it misses the bigger picture: what matters is cost per outcome. Based on our past conversion rates, you can expect to pay between €7 and €25 per trial in the first year. As your content ages and compounds, this drops to €2 to €8 per trial by year three. If you're optimizing for demo calls instead, expect costs between €80 and €250 per call in year one, dropping to €27 to €83 by year three. Compare this to your other marketing channels to see the efficiency of our approach.
No, we cannot offer the same service at lower cost. However we can offer a: • Modifier service • Payment plans • Or insurances ... to help you: • Manage cashflow • Reduce immediate risk • Or leverage in-house resources We can discuss this on our calls.
No, we don't. We do have experience in other sales & marketing channels such as SEO, general blog content, web design, funnel building, email sequences, newsletters, cold outreach, competitive intelligence, sales enablement, and paid ads. However, at the moment we specialize in and offer solely comparison content. So when we exhaust all comparison opportunities, we simply conclude our collaboration.
Our discovery calls are focused and productive (typically 30 minutes): We'll discuss: • Your competitive landscape • How the service fits your SEO/content strategy • Which are the best articles to create with pilot project • Estimated traffic and conversion potential • Case studies from similar companies • ROI calculations and economics We won't: • Pressure you to sign immediately • Propose a massive commitment upfront • Pretend we can help if we can't You'll leave with actionable insights even if we don't work together.
You'll meet with either Max (business development) or Miha (founder and R&D). We keep calls short and focused - no armies of salespeople, just practitioners who understand your challenges and can answer technical questions. We're based in Slovenia (Central European Time) but work with clients globally. We're flexible with scheduling and communicate primarily through Email or Slack once projects begin.

Ready to be AI's favorite recommendation?

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