Who is Versus Vector Agency?

Hi, my name is Miha 👋

(Yep, pronounced exactly how you think.)

I made the Versus Vector Agency in 2025.

Our goal is to help SaaS companies increase their AI visibility through “comparison content”.

Huh?

Basically, if your prospect is chatting with LLMs about buying a software like yours…

… we give that LLM all the context it needs to recommend your platform.

Easy.

What we do is extremely effective.

However, when I first started developing our foundational strategy, AI didn’t even exist yet.

The roots go deep in traditional SEO, all the way back to 2019…

THE BEGINNING: How being a noob helped me discover this high-converting blogging strategy

It’s late 2019.

I just graduated from Physics and quit my job as a software engineer.

After a lifetime in STEM, I craved something different. Something creative, yet still practical.

Learning how to write and how to sell seemed like great skills to have. So after a few tumultuous months of figuring things out, I got hired as the sole content marketing manager by Sujan Patel. Sujan is a serial SaaS entrepreneur who had just acquired a SaaS and needed someone to make the numbers go up.

That SaaS had the best product in their vertical.

At acquisition, the blog had 200+ articles covering nearly every top and middle-of-the-funnel topic in this small industry. (Think how-to stuff, glossary posts, why X, the benefits of Y, and so on…)

The problem?

Even though these articles got 10,000s of visitors, they only brought in 19 trial signups every month.

Sujan told me to find content opportunities that will deliver actual growth…

So I pondered for a week.

Researched the keywords, analyzed our competitors.

It was strange because our competitors didn’t have a well-developed blog. Not even close to the traffic that we had. Yet—assuming from all the online reviews they were getting—they were making all the sales.

What gives?

And then I found them.

Articles that were getting only a handful of clicks each month.

Articles that didn’t even surface on the top when analyzing the competitor with SEO tools.

Most of their keywords had search volume so small they got filtered out in typical keyword analysis…

Still, those were the only articles we didn’t have.

I discovered Comparison Content.

In these articles the competitors compared our solution with theirs, and they of course claimed they’re better for one reason or another. It was all crudely put together, but in my naive mind of a marketing beginner, I saw the coolest thing ever…

We were educating the market, and our competitors were selling to the market.

(Sujan didn’t think it was that cool, though.)

My first initiative was to do the same — just better.

So I did. And a dozen of comparison articles later, the leads came:

We went after keywords that had 10-100 search volume. The type that would get ignored 99% of the time in a typical content marketing campaign. We didn’t care. Even if we got a single user it was worth the effort. That was still thousands of dollars in lifetime value.

Everything we did revolved around talking to people in “active buying mode”.

It wasn’t long before the articles I wrote became the best converting pages on the site (highlighted):

And soon our blog metrics improved big time:

Sujan was pretty happy with what we did:

THE MIDDLE: Becoming the world’s best “Comparative Content Marketer” for SaaS companies or something like that

After a few months working with Sujan, the entrepreneur in me said:

“This comparison content… every SaaS needs this!”

And I went freelance.

I spent the next 4 years analyzing Google results for keywords such as:

• SaaS [ a ] vs SaaS [ b ]
• SaaS [ c ] Alternatives
• SaaS [ d ] Review
• SaaS [ e ] Pricing

I did this hundreds of times, noting every detail that correlated with higher rankings and every detail that correlated with lower rankings. The framework for writing world-class Comparison Content emerged naturally.

Every article I wrote became more nuanced. I learned how to sense market positioning, identify the unique value, judge UI/UX, analyze pricing plans, interview technical experts, compare complex features, write enticing product copy, and more.

As demand grew, I needed help.

At first, I was joined by three people:

• Anja, data analyst and my girlfriend

• Matija, mechanical engineer and my best friend since we were 2 years old

• Max, philosophy student and Matija’s brother

We basically became a Family & Friends company.

We then (painstakingly) hired 12 talented writers and trained them on our unique process.

Thus, between 2020 and 2024, we have:

• Written 100s of comparison articles…
• Worked with enterprises of up to 4000 people…
• Driven 1000s of high-quality inbound leads…

Life was good.

THE NOW: Getting even luckier in the AI revolution

Ever since ChatGPT came out it threatened traditional SEO.

But nothing really happened until LLMs got access to “web search”.

Then, every SaaS entrepreneur I knew began complaining about traffic drops.

However, for those that had our Comparison Content…

— The flow of actual leads stayed the same, and even increased!

New users began discovering their SaaS through AI.

When we dug deeper we noticed that every AI answer promoting our client was citing the comparison articles we made for them. It seems like our content “trained” LLMs to pitch our clients’ SaaS in a nuanced way. Going in depth paid off.

Big time.

I saw the writing on the wall.

Just like I analyzed hundreds of Google results to create the perfect comparison frameworks years ago, I’ve now done the same with AI search habits. The patterns I noticed allowed me to refine our strategy, which I have named The “Comparison Cluster” Blogging Strategy.

(I go into detail on the Strategy Page.)

Of course, I had to also reinvented our service execution.

Having at my disposal:

• Powerful models
• Hundreds of past article examples
• Internal writing courses spanning dozens of hours

I have successfully integrated AI into our process.

Making our service better, faster, more accessible, and way more scalable!

Our clients love it.

(I overview our service on the Process Page)

Anywho.

By the time I was done, our agency didn’t look much like it did a year ago.

So a brand change was in order.

That’s how the Versus Vector Agency was born.

“VS?”

Because of the ungodly amount of “SaaS [ a ] vs SaaS [ b ]” content we have written.

“Vector?”

Because AI navigates the latent space with semantic vectors.

Duuh.

So yeah, that’s us.

Here to serve SaaS companies to maximize their AI visibility.

In other words:

We’re turning LLMs into your best salespeople :)

If you wanna learn how our foundational “Comparison Cluster” blogging strategy would look like for you, book a call with our teammate Max here: https://max-vsvector.youcanbook.me/. If you want Max to also prepare a complete “Comparison Cluster” strategy at no cost to you, simply drop a few of your closest competitors into the booking form.

Meet the Team

Miha “Mike” Cacic: Founder and R&D

Hey, that’s me! 🙏

In my past life I’ve been a Physicist and a World of Warcraft raid leader. I’ve enjoyed composing EDM songs and designing synth sounds. I’ve written a 100-page study guide on calculus. I’ve carved tiny wooden totems and drew a lot of still life. I’ve helped create the foundations for a youth political movement. I’ve also spent an ungodly amount of time trying to break records in the most bizarre competitions: speed-solving Rubick cubes, stacking plastic cups, and even memorizing decks of cards — for which I still hold the national record after 10 years.

I’m a bit ADHD, but who isn’t?

Nowadays my day-to-day tasks include developing our services, doing marketing, wrangling AI, talking with clients, leading the business, and navigating our way forward.

When I’m not doing any of that I currently enjoy learning more about programming: going back to my roots! Developing frontend with SvelteKit (like this website). Making time-saving Python automations. Ditching Spreadsheets for Supabase. Replacing jobs with AI agents. Optimizing my workspace through Omarchy.

And of course, my favorite thing of all, watching cooking shows with my better half, Anja.

— Miha Cacic, 29 September 2025

Anja “Anya” Jazbinsek: Master of the Web

Hi, I’m Anja 🤟

I was a Social Informatics student conducting statistical analyses on how technology and society coexist, correlate, and clash. With my degree, I could’ve become a data scientist but my strongest suit is having people skills, so I somehow found my way into marketing. Now, I primarily work in SEO, web design, and analytics. A.k.a. my cat gets the most out of my people skills.

All jokes aside, I’ve been with Miha since the beginning of his own road to becoming one of the best content marketers out there and I’m proud to work and learn with him. I keep content sharp, sites running, pages updated, designs clean, and jump in when chaos needs a caretaker. Where I shine the most, is helping our mad scientist Miha, who often gets lost in detail, see the bigger picture.

My personality traits are being a Virgo, taste testing tea and kombucha, experimenting with healthy recipes and fine dining out loud, fangirling at concerts, devouring books and snacks, obsessing over every animal I see, being up to no good with my friends, and making up the most random road trips to take Miha on.

— Anja Jazbinsek, 29 September 2025

Matija “Matt” Laznik: Head of Operations

Matija here, nice to meet you! 👋

My official credentials say I’m a mechatronics engineer but that’s the boring part of my story.

In high school, I built satellite antennas, tinkered with electricity in my workshop, and competed in junior robotics competitions. In college, I built race cars and obsessed over industrial automation. In the end, I started building a professional career in electronics design.

But no matter what I was up to, I always found myself thinking about how to connect people to work on cool projects. So when Miha, my best friend ever since I can remember, suggested I leave it all behind and build a content agency with him, I was all for it!

These days, my day-to-day consists of managing our team (from project management to hiring), helping or advising clients, and building AI workflows, systems, and SOPs. Think of me as Miha’s right hand; helping him realize his crazy ideas and ambitious vision.

When I’m not focused on the agency, I love spending my time in nature, training calisthenics, and spending time with my gf, family, and friends.

— Matija Laznik, 1st of October 2025

Max “Max” Laznik: Business Development

Hey, Max here! 🤝

I started studying computer science and walked away with a degree in Philosophy. Truth is, I’ve always been bored by classrooms. I rarely had the focus to sit still and consume random information. Instead, I was far more interested in building an enjoyable lifestyle.

I’ve always had a knack for bringing people together and creating environments where everyone has a great time. I’ve started numerous social groups revolving around all sorts of activities: sports, video games, board games, cooking, and sometimes just hanging out. I’ve helped organize dozens of community events ranging from kids activities and LAN parties to volleyball tournaments, concerts and even festivals.

These days I channel that energy into my work at the agency. I use my people-connecting skills to forge business relationships. My day-to-day involves answering prospects’ questions, crafting strategies, keeping up with market trends, and uncovering opportunities for further business development.

When I’m not working, I spend my time training jiu-jitsu, climbing, hiking, or deep in long-winded debates, discussing concepts and ideas over coffee (or beer, depending on the hour).

Overall, I’m eternally curious with an insatiable hunger for new knowledge.

— Max Laznik, 1st of October 2025

How to Work with Us

I suggest you first read:

• Our Signature Strategy Page
• Our Process Page

Then book a call with Max. Before the call, Max will prepare a complete Comparison Cluster strategy for your SaaS, at no cost to you. Just show up on the call to get it. Max will also answer any other questions you have about working with us.

Cheers,

Miha